Yes, you can Buy NeverWet today – right here.
UPDATE 8-29-13 It has been several months since this product was released to the retail market. BEFORE YOU BUY, read the reviews!
Almost two years ago Ross Nanotechnology, the developer of NeverWet, was inundated with requests about their latest product that stops water, ice, and most other liquids from sticking to just about any surface. The deluge was preceded by an August 2011 video about the
product originally intended for industrial use. The video garnered over 4.8 million views as it demonstrated the nanotechnology based spray coating’s magical-like properties.
Those viewing the viral video watched in amazement as the NeverWet coated white shoes and a white cotton shirt, repelling chocolate syrup. The video led thousands to inquire of Ross Tech about buying their NeverWet product. Of course as many of us know, we were all told simply to wait.
And wait we did. During our waiting, we were not at all patient with Ross’s promises to have the retail product released by the end of 2012 and then by the first quarter of 2013. In fact, we found Ceracoat, RepelWell and Ultra-dry as NeverWet alternatives. But, now that Ross has partnered with Rust-Oleum, their momentum is back on track. NeverWet has already become the standard that other nanotechnology products are measured against. Now the wait is finally over.
The new Rust-Oleum NeverWet spray is online now. This was made possible by a new licensing agreement between the makers of NeverWet and Rust-Oleum. The journey from laboratory wonder to consumer product has now been completed.
NeverWet agreed to allow Rust-Oleum to manufacture as well as distribute the product in the US and all of North America in exchange for a royalty fee for every can sold. Rust-Oleum plans on magazine, Television and newspaper ad campaigns in the coming weeks and months.
Click Here To Buy NeverWet
The product is on the shelves as I write this and can be purchased online right now and shipped to your home. The product is packaged as a two-step (two cans) package that will cover approximately ten to fifteen square feet of surface area. One can is the base coat and the other is the top coat.
Jim Stinner, the Vice President of Marketing for Rust-Oleum said, “This s a game changer. Everyone is going to want to try it out”. When asked, the Rust-Oleum VP declined to say where NeverWet is being made or how much is being produced. The confident VP speculated, “This is certainly going to be one of the biggest products we’ve ever had” and said that the product has produced more buzz than anything he has seen in his eighteen years with the company. He actually said, “The interest it is garnering is second-to-none”.
Referring to the NeverWet/Rust-Oleum licensing agreement, NeverWet’s CEO, Daniel Hobson said, “it is a huge deal”. The agreement is good for NeverWet too. Now they can focus solely on refining and developing products and not get bogged down in the marketing and distribution of the product. The CEO says, “We look at ourselves as an innovation company, not as a manufacturer”. He further commented: “Ultimately we’re licensing it so that we can be the WD-40 for the next 100 years”.
About five years ago, NeverWet was a small group of scientists within Ross Techs plant that was tasked with developing a new nanotechnology based anti-corrosive product because Ross needed it for their own use. Today, NeverWet has 15 employees and is no longer part of Ross Technology Corp. It is an independent company with Ross having only a minor ownership stake.
NeverWet now has two products on retail store shelves. The NeverWet Clean and Dry toilet plungers, made by Rubbermaid, are produced in a small twenty-person factory and were the first retail product. And now, this new, two-step, Rust-Oleum NeverWet product is already a hot topic on the net.
Click Here To Buy NeverWet
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